Consumer Research: Making Money Opportunities

How much money do YouTube partners make? This is one of the most-asked questions when it comes to YouTube and their rev share program. Last summer we posted on how much money the top grossing YouTube partners are making, as reported by Business Insider. Back then it was estimated that the top 10 YouTube partners were making over $100,000 per year. New 2011 statistics show that this number is increasing by leaps and bounds. Today a few hundred YouTube partners are pulling in a whopping six figures a year.

These updated statistics, released in a USA Today article last month and quoted in a recent post by Kevin Nalty aka Nalts, provides a variety of mind-blowing statistics about YouTube partners and their income. The statistics are as follows:

There are over 20,000 people that are YouTube Partners.

According to YouTube spokesman Matt McLernon, ad revenue is shared between YouTube and their partners, “with more than 50% going to the partner.”

The number of partners that are making over $1,000 per month is up 300% since early 2010.

A few hundred YouTube partners are pulling in six figures a year.

According to the USA Today article, YouTube is hoping to increase the number of partners that are earning six figures. Tom Sly, YouTube’s head of strategic partner development and programs, stated that, “For a growing number of people, [YouTube] is not a hobby, it’s a career, and we’re just trying to move them up the ladder faster.” For this reason, YouTube has recently launched a number of new initiatives, including the YouTube Creator Institute and the NextUp program, as part of their acquisition of Next New Networks. I’m curious to see how much more YouTube partner income increases in the coming year.

Are you surprised by these new statistics? How many YouTubers do you expect will be making six figures by 2012?

Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.

The NBA lockout has been official for a short while now. As soon as the lockout was formally announced to the media, NBA players quickly took to Twitter, the new conversation module, to tweet odd job opportunities they had found or are willing to take part in during their downtime.

Writers are jumping on the "blame the WNBA" bandwagon in order to validate the NBA owners’ claims that teams are losing money instead of making it. Seems a little gender-biased than factual, seeing as how no fact in the world supports the argument.

In an article from Deseret News by Brad Rock, Utah Starzz guard Tammi Reiss shows less than wavering support for the lockout situation her male counterparts are going through.

"I don't sympathize with them anymore," she said flatly. "We hope that as (WNBA) players, that's not what we're about," said Reiss. "That's how the majority of us feel. I'm not quite sure—and only time will tell—what the NBAPA will do and what kind of tactics they'll use and how we'll be represented. We don't have a say in that now. But as players we'd like to see the integrity and all the values that made us a special league continue intact. Personally, I question the tactics of the players' union, and they'll have to win me over."

The WNBA athletes average only about $25,000 a year, so to say they do not sympathize with a bunch of millionaires crying foul is accurate. Therefore, when writers speak of how the league of women is contributing to the downfall of the revenue of the NBA, I get a little confused.

Did you know that Lisa Leslie, one of the greatest women basketball players in the history of the sport, was making the maximum salary of $91,000 in 2006? This was a year before she was videoed making the first dunk in a WNBA game. In the 2006 season, she averaged 20 points and 9.5 rebounds per game.

Baron Davis has only averaged 20-plus points a season three times in his career and is due $14 million dollars. That speaks volumes to how highly the NBA is regarded in comparison to the WNBA and how ludicrous it is to speculate the revenue of the NBA is effected at all by the salaries of the women’s league.

In one and a half months, Reiss has made 40 charity appearances. NBA stars barely make half that many in a season. Sure you could say that this is due to an NBA player’s hefty schedule, but I would just say the women are a little more dedicated to their causes. NBA players act much more entitled than WNBA players, which would probably be a direct correlation between the attention they receive and owners’ proneness to overpay even the benchwarmers.

However, look at how women basketball players must keep in shape in the offseason, while holding down a side job, because they were only paid 25 grand during a three-month season. Of course, to a person of the general public, $25,000 in three months is a come up. But as an athlete it seems a bit much to expect over-the-top training from a person who must be concerned with paying their bills.

Do NBA players have this to worry about?

During the lockout, players may joke about having to find a job in the wake of a lockout, many were prepared for it. Even the most inactive player of this season, Greg Oden, has an $8 million-tender on the table from the Portland Trailblazers.

While the NBAPA wants to fuss and fight with owners about how much they have to give back or how unfair the NBA’s new rules may be, they should look deeper into the future before making any brash decisions. It is a fact that smaller-market teams are losing money more than making it, and that cannot continue.

NBA players feel as if the system in place should stay as is. Even if NBA owners were to cut back, the athletes’ single-year salary would be at least five times as much as the entire WNBA’s.

The WNBA has the right to scowl at the current labor situation of the NBA. This is another interesting fact from Rock’s article.

After paying an agent, taxes in every WNBA city and other out of pocket expenses, a WNBA player who earns $20,000 may see only $14,000.

Sorry guys, but the WNBA will have to take their foot out of the circle for this one.

Follow Klaibourne on Twitter: @nyhlaabee

Article also featured on Fullcourtpumps.com

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Friday, July 29, 2011

Making Money Opportunities

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