For progressive and tech savvy business-to-business companies, traditional marketing techniques like entire departments dedicated to cold calling potential clients have largely been retired to the trash folder. Instead, these companies are rapidly embracing technologies and practices aimed at increasing productivity, using social media more effectively, and providing engaging and informative content to potential clients. For a deeper look at these trends shaping B2B marketing in 2011, read on.
Quantifying Value Creation
If you’re looking to make your case to another business, come with lots of data, says Keith Pigues, co-author of Winning With Customers: A Playbook for B2B. You’ll need to quantify your value to customers in terms of dollars and cents, something known as “customer value creation.”
"Many organizations are finding that some of the more traditional customer satisfaction or customer loyalty measurement systems like ‘net promoter score’ are falling short when trying to provide a real financial measure to companies to help them understand exactly, 'how much more money am I making doing business with your company verses Company B or C?,'" says Pigues.
To accomplish this, companies are looking to third parties for help. Among them is Chicago-based Valkre, a technology provider that specializes in helping companies customize and match sales solutions to specific customers, implementing marketing strategies that increase a company's online visibility, and creating daily management plans that use mainstream technology.
Valkre founder Jerry Alderman agrees that the next evolution in B2B marketing involves businesses attempting to understand how the services they're offering truly impact the bottom line of their customers. Valkre has created a new metric, called the differential value proportion or "DVP", which measures the amount of increased profit that a customer can bring in by doing business with one company versus another. Unlike net promoter score, the DVP percentage metric was designed for use specifically within the B2B industry.
Targeting Online Identities
Whittling down to the individual buyer will increasingly be the objective in online B2B marketing, even in terms of broad awareness campaigns, says Steven Woods, the Toronto-based CTO of Eloqua. Instead of generalized marketing initiatives, companies are beginning to analyze the online behavior -- also known as digital body language -- of individuals involved in the B2B industry in an effort to pinpoint the specific buyer whose needs best fit the services of the seller.
Through the collection and analysis of data, companies are discovering ways to link varied online "handles" across social networks to a single individual they wish to target for marketing purposes. "The vanguard will see a lot of people in 2011 figure out the identity management challenge and be able to understand ‘you’ across those identities and understand how your activity on Facebook, on Twitter, on LinkedIn, and the various social properties indicates your buying intentions," says Woods.
The goal is to cater marketing content to customers depending on where they are in the buying process. To accomplish this, Tableau Software, a Seattle-based seller of B2B software, uses a method of "scoring" visitors that come to their website. The more that users visit, the more their scores increase, allowing the algorithm to filter them into the programs within the site that speak to their interests. Thus, Tableau targets customers based on their online behavior rather than the demographics provided by their firm or industry.
"The trend of 2011 is that marketers are as interested in delivering relevant content to relevant people, as they are to stopping the delivery of irrelevant content to irrelevant people," says Elisa Fink, Tableau's vice president of marketing. "We don't want to be spammers. Every engagement with a company is really an engagement with a person."
Getting Creative with Content
In terms of the content being delivered, B2B companies are encouraging members of their technology departments to build their personal brand and further the recognition of their company by becoming "expert" bloggers and content creators.
"The winning marketing skill set that is going to be very much recognized in 2011 is not going to be the creative copywriting, artistic skill setm," says Woods. "It's the person who understands numbers, analytics, data, workflow, the operational skill set."
This can be accomplished via the company website, Twitter stream, LinkedIn discussion group, and even the employee’s personal blog.
Woods explains that part of this trend is a move in favor of less polished content and faster production times. In the past, all marketing materials were placed under intense scrutiny before anything was put online to represent the company. Now, personal engagement is en vogue, whereby the members of a company with active knowledge about products can engage in two-way conversations with clientele on the fly.
"[The content] might even have spelling mistakes in it. If it's a video, it might just be a very quick, ‘hey, here is how I tackle this problem, here is how I view the latest merger in the industry, or view this latest technological development,’" says Woods.
Some B2B institutions are also beginning to explore new approaches to their chain of command within marketing initiatives. In larger B2B companies, the IT department typically reports to the operations department because that's where the most money has traditionally been invested. According to Alderman, that is now changing. He points to a major player in the industry taking the approach of having their IT department report to their marketing department. By doing this, information regarding a business' technological holdings and services can be more accurately and efficiently marketed to potential clients.
As the Web 2.0 advances into a new decade, B2B marketing strategies will also continue to develop. Indeed, there are an increasing number of digital platforms, like social media, for marketers to explore. In 2011, the winners will be the ones that are best able to target their efforts to their customers’ online habits and interests, and provide true value – and be able to prove it – to users.
There’s a lot of buzz about small business funding these days. The issue has become a major one not only in the small business community but also among government leaders. It’s certain that finding the funds for your small business venture, especially until cash flow becomes regular, is a challenge every small business owner or entrepreneur faces. If you’re facing this issue, we hope the resources below will help. If there is a creative way you have dealt with this issue yourself, please let us know in the comment section below. We would love to hear.
Basics
Four tips for raising cash. Raising money for your business venture is always a challenge and more so in a challenging economic climate. But tough times shouldn’t stop a determined entrepreneur from getting under way…whether investment is easy to come by or not. Open Forum
Praying for the help of angels. This simple post gives first-time entrepreneurs a detailed overview of the angel investor’s world. But more importantly, it takes a look at why angels invest and the kinds of businesses they prefer to invest in. If you’re seeking investment for your business start-up, it’s best to know what invest are looking for…including angels. The Smart Startup
Policy
U.S. program brings entrepreneurs/investors together. Venture capital investor Brad Feld talks about the newly unveiled Startup America Partnership as proof Washington “gets it” when it comes to promoting entrepreneurship. While we’re sure any program putting entrepreneurs and investors together can’t be all bad, a look at lowering taxes and revisiting the potentially harmful healthcare law would help as much as investment Brad. Feld Thoughts
Startup America boosts funding. Another post celebrates the federal program aiming at putting together entrepreneurs with investors. Here Aneesh Chopra, United States Chief Technology Officer, explains and praises the program. Getting funding to startups has become a major focus of government policy, but how will this translate to the broader small business community? Tech Crunch
Startups
New startup aims at providing capital for small business. A new company is trying to automate the loan process allowing small businesses to get an evaluation then apply for funding online. In essence, On Deck Capital takes the classic business approach of finding a problem and solving it. In this case, the problem is finding a better way to get investment for other small businesses. DealBook
Trends
Groundhog Day predictions. Yes, Punxsutawney Phil, the famous groundhog, made his own predictions for the length of winter and the coming of Spring, but small business experts are making their own predictions too. Here are five small business predictions for Spring from a variety of sources, not surprisingly a few touching upon small business funding and its availability. Business News Daily
Small businesses get more credit card offers. Credit card companies will be making more offers to small businesses, according to recent media reports. But could entrepreneurs be too worried about taking on extra debt to take advantage of this opportunity? Read Rieva Lesonsky’s detailed overview of this new funding option and what it means. Small Business Trends
Resources
A whole new fundraising frontier. Could social media be the next frontier for small business fundraising in the same way that it has been for marketing and networking? Enter Kickstarter and other similar sites that turn to online communities as a way of funding projects. Could it be right for your funding needs? Open Forum
Raising capital: a how-to guide. Putting together funding for a small business has never been easy. Still it can be one of the most important skills an entrepreneur possesses. Still, getting started with the fundraising process for your small business is not rocket science. Here are some basic steps to get you started. Open Forum
News
Is small business funding still plagued by discrimination? A settlement as a result of a discrimination suit filed against the U.S. Small Business Administration has apparently still not resolved the issue of whether the federal agency is bias toward minority applicants for business funding. What’s your take on whether the federal loan program could be impeding investment in small business especially in minority or under-served communities? NYTimes
From Small Business TrendsSmall Business News: Small Business Funding Facts
bench craft company reviewsHere's all the fashion news that's fit to print! Enjoy!
Licorice may be a natural alternative to antibiotics on hog farms, plus more in this week's news.
Photo by Ruvan Wijesooriya; front page photo by Leigh Ann Hines LCD Soundsystem have announced that they will play their ...
bench craft company reviews For progressive and tech savvy business-to-business companies, traditional marketing techniques like entire departments dedicated to cold calling potential clients have largely been retired to the trash folder. Instead, these companies are rapidly embracing technologies and practices aimed at increasing productivity, using social media more effectively, and providing engaging and informative content to potential clients. For a deeper look at these trends shaping B2B marketing in 2011, read on.
Quantifying Value Creation
If you’re looking to make your case to another business, come with lots of data, says Keith Pigues, co-author of Winning With Customers: A Playbook for B2B. You’ll need to quantify your value to customers in terms of dollars and cents, something known as “customer value creation.”
"Many organizations are finding that some of the more traditional customer satisfaction or customer loyalty measurement systems like ‘net promoter score’ are falling short when trying to provide a real financial measure to companies to help them understand exactly, 'how much more money am I making doing business with your company verses Company B or C?,'" says Pigues.
To accomplish this, companies are looking to third parties for help. Among them is Chicago-based Valkre, a technology provider that specializes in helping companies customize and match sales solutions to specific customers, implementing marketing strategies that increase a company's online visibility, and creating daily management plans that use mainstream technology.
Valkre founder Jerry Alderman agrees that the next evolution in B2B marketing involves businesses attempting to understand how the services they're offering truly impact the bottom line of their customers. Valkre has created a new metric, called the differential value proportion or "DVP", which measures the amount of increased profit that a customer can bring in by doing business with one company versus another. Unlike net promoter score, the DVP percentage metric was designed for use specifically within the B2B industry.
Targeting Online Identities
Whittling down to the individual buyer will increasingly be the objective in online B2B marketing, even in terms of broad awareness campaigns, says Steven Woods, the Toronto-based CTO of Eloqua. Instead of generalized marketing initiatives, companies are beginning to analyze the online behavior -- also known as digital body language -- of individuals involved in the B2B industry in an effort to pinpoint the specific buyer whose needs best fit the services of the seller.
Through the collection and analysis of data, companies are discovering ways to link varied online "handles" across social networks to a single individual they wish to target for marketing purposes. "The vanguard will see a lot of people in 2011 figure out the identity management challenge and be able to understand ‘you’ across those identities and understand how your activity on Facebook, on Twitter, on LinkedIn, and the various social properties indicates your buying intentions," says Woods.
The goal is to cater marketing content to customers depending on where they are in the buying process. To accomplish this, Tableau Software, a Seattle-based seller of B2B software, uses a method of "scoring" visitors that come to their website. The more that users visit, the more their scores increase, allowing the algorithm to filter them into the programs within the site that speak to their interests. Thus, Tableau targets customers based on their online behavior rather than the demographics provided by their firm or industry.
"The trend of 2011 is that marketers are as interested in delivering relevant content to relevant people, as they are to stopping the delivery of irrelevant content to irrelevant people," says Elisa Fink, Tableau's vice president of marketing. "We don't want to be spammers. Every engagement with a company is really an engagement with a person."
Getting Creative with Content
In terms of the content being delivered, B2B companies are encouraging members of their technology departments to build their personal brand and further the recognition of their company by becoming "expert" bloggers and content creators.
"The winning marketing skill set that is going to be very much recognized in 2011 is not going to be the creative copywriting, artistic skill setm," says Woods. "It's the person who understands numbers, analytics, data, workflow, the operational skill set."
This can be accomplished via the company website, Twitter stream, LinkedIn discussion group, and even the employee’s personal blog.
Woods explains that part of this trend is a move in favor of less polished content and faster production times. In the past, all marketing materials were placed under intense scrutiny before anything was put online to represent the company. Now, personal engagement is en vogue, whereby the members of a company with active knowledge about products can engage in two-way conversations with clientele on the fly.
"[The content] might even have spelling mistakes in it. If it's a video, it might just be a very quick, ‘hey, here is how I tackle this problem, here is how I view the latest merger in the industry, or view this latest technological development,’" says Woods.
Some B2B institutions are also beginning to explore new approaches to their chain of command within marketing initiatives. In larger B2B companies, the IT department typically reports to the operations department because that's where the most money has traditionally been invested. According to Alderman, that is now changing. He points to a major player in the industry taking the approach of having their IT department report to their marketing department. By doing this, information regarding a business' technological holdings and services can be more accurately and efficiently marketed to potential clients.
As the Web 2.0 advances into a new decade, B2B marketing strategies will also continue to develop. Indeed, there are an increasing number of digital platforms, like social media, for marketers to explore. In 2011, the winners will be the ones that are best able to target their efforts to their customers’ online habits and interests, and provide true value – and be able to prove it – to users.
There’s a lot of buzz about small business funding these days. The issue has become a major one not only in the small business community but also among government leaders. It’s certain that finding the funds for your small business venture, especially until cash flow becomes regular, is a challenge every small business owner or entrepreneur faces. If you’re facing this issue, we hope the resources below will help. If there is a creative way you have dealt with this issue yourself, please let us know in the comment section below. We would love to hear.
Basics
Four tips for raising cash. Raising money for your business venture is always a challenge and more so in a challenging economic climate. But tough times shouldn’t stop a determined entrepreneur from getting under way…whether investment is easy to come by or not. Open Forum
Praying for the help of angels. This simple post gives first-time entrepreneurs a detailed overview of the angel investor’s world. But more importantly, it takes a look at why angels invest and the kinds of businesses they prefer to invest in. If you’re seeking investment for your business start-up, it’s best to know what invest are looking for…including angels. The Smart Startup
Policy
U.S. program brings entrepreneurs/investors together. Venture capital investor Brad Feld talks about the newly unveiled Startup America Partnership as proof Washington “gets it” when it comes to promoting entrepreneurship. While we’re sure any program putting entrepreneurs and investors together can’t be all bad, a look at lowering taxes and revisiting the potentially harmful healthcare law would help as much as investment Brad. Feld Thoughts
Startup America boosts funding. Another post celebrates the federal program aiming at putting together entrepreneurs with investors. Here Aneesh Chopra, United States Chief Technology Officer, explains and praises the program. Getting funding to startups has become a major focus of government policy, but how will this translate to the broader small business community? Tech Crunch
Startups
New startup aims at providing capital for small business. A new company is trying to automate the loan process allowing small businesses to get an evaluation then apply for funding online. In essence, On Deck Capital takes the classic business approach of finding a problem and solving it. In this case, the problem is finding a better way to get investment for other small businesses. DealBook
Trends
Groundhog Day predictions. Yes, Punxsutawney Phil, the famous groundhog, made his own predictions for the length of winter and the coming of Spring, but small business experts are making their own predictions too. Here are five small business predictions for Spring from a variety of sources, not surprisingly a few touching upon small business funding and its availability. Business News Daily
Small businesses get more credit card offers. Credit card companies will be making more offers to small businesses, according to recent media reports. But could entrepreneurs be too worried about taking on extra debt to take advantage of this opportunity? Read Rieva Lesonsky’s detailed overview of this new funding option and what it means. Small Business Trends
Resources
A whole new fundraising frontier. Could social media be the next frontier for small business fundraising in the same way that it has been for marketing and networking? Enter Kickstarter and other similar sites that turn to online communities as a way of funding projects. Could it be right for your funding needs? Open Forum
Raising capital: a how-to guide. Putting together funding for a small business has never been easy. Still it can be one of the most important skills an entrepreneur possesses. Still, getting started with the fundraising process for your small business is not rocket science. Here are some basic steps to get you started. Open Forum
News
Is small business funding still plagued by discrimination? A settlement as a result of a discrimination suit filed against the U.S. Small Business Administration has apparently still not resolved the issue of whether the federal agency is bias toward minority applicants for business funding. What’s your take on whether the federal loan program could be impeding investment in small business especially in minority or under-served communities? NYTimes
From Small Business TrendsSmall Business News: Small Business Funding Facts
benchcraft company scamHere's all the fashion news that's fit to print! Enjoy!
Licorice may be a natural alternative to antibiotics on hog farms, plus more in this week's news.
Photo by Ruvan Wijesooriya; front page photo by Leigh Ann Hines LCD Soundsystem have announced that they will play their ...
benchcraft company portland or[reefeed]
bench craft company reviews
benchcraft company scamHere's all the fashion news that's fit to print! Enjoy!
Licorice may be a natural alternative to antibiotics on hog farms, plus more in this week's news.
Photo by Ruvan Wijesooriya; front page photo by Leigh Ann Hines LCD Soundsystem have announced that they will play their ...
benchcraft company scam For progressive and tech savvy business-to-business companies, traditional marketing techniques like entire departments dedicated to cold calling potential clients have largely been retired to the trash folder. Instead, these companies are rapidly embracing technologies and practices aimed at increasing productivity, using social media more effectively, and providing engaging and informative content to potential clients. For a deeper look at these trends shaping B2B marketing in 2011, read on.
Quantifying Value Creation
If you’re looking to make your case to another business, come with lots of data, says Keith Pigues, co-author of Winning With Customers: A Playbook for B2B. You’ll need to quantify your value to customers in terms of dollars and cents, something known as “customer value creation.”
"Many organizations are finding that some of the more traditional customer satisfaction or customer loyalty measurement systems like ‘net promoter score’ are falling short when trying to provide a real financial measure to companies to help them understand exactly, 'how much more money am I making doing business with your company verses Company B or C?,'" says Pigues.
To accomplish this, companies are looking to third parties for help. Among them is Chicago-based Valkre, a technology provider that specializes in helping companies customize and match sales solutions to specific customers, implementing marketing strategies that increase a company's online visibility, and creating daily management plans that use mainstream technology.
Valkre founder Jerry Alderman agrees that the next evolution in B2B marketing involves businesses attempting to understand how the services they're offering truly impact the bottom line of their customers. Valkre has created a new metric, called the differential value proportion or "DVP", which measures the amount of increased profit that a customer can bring in by doing business with one company versus another. Unlike net promoter score, the DVP percentage metric was designed for use specifically within the B2B industry.
Targeting Online Identities
Whittling down to the individual buyer will increasingly be the objective in online B2B marketing, even in terms of broad awareness campaigns, says Steven Woods, the Toronto-based CTO of Eloqua. Instead of generalized marketing initiatives, companies are beginning to analyze the online behavior -- also known as digital body language -- of individuals involved in the B2B industry in an effort to pinpoint the specific buyer whose needs best fit the services of the seller.
Through the collection and analysis of data, companies are discovering ways to link varied online "handles" across social networks to a single individual they wish to target for marketing purposes. "The vanguard will see a lot of people in 2011 figure out the identity management challenge and be able to understand ‘you’ across those identities and understand how your activity on Facebook, on Twitter, on LinkedIn, and the various social properties indicates your buying intentions," says Woods.
The goal is to cater marketing content to customers depending on where they are in the buying process. To accomplish this, Tableau Software, a Seattle-based seller of B2B software, uses a method of "scoring" visitors that come to their website. The more that users visit, the more their scores increase, allowing the algorithm to filter them into the programs within the site that speak to their interests. Thus, Tableau targets customers based on their online behavior rather than the demographics provided by their firm or industry.
"The trend of 2011 is that marketers are as interested in delivering relevant content to relevant people, as they are to stopping the delivery of irrelevant content to irrelevant people," says Elisa Fink, Tableau's vice president of marketing. "We don't want to be spammers. Every engagement with a company is really an engagement with a person."
Getting Creative with Content
In terms of the content being delivered, B2B companies are encouraging members of their technology departments to build their personal brand and further the recognition of their company by becoming "expert" bloggers and content creators.
"The winning marketing skill set that is going to be very much recognized in 2011 is not going to be the creative copywriting, artistic skill setm," says Woods. "It's the person who understands numbers, analytics, data, workflow, the operational skill set."
This can be accomplished via the company website, Twitter stream, LinkedIn discussion group, and even the employee’s personal blog.
Woods explains that part of this trend is a move in favor of less polished content and faster production times. In the past, all marketing materials were placed under intense scrutiny before anything was put online to represent the company. Now, personal engagement is en vogue, whereby the members of a company with active knowledge about products can engage in two-way conversations with clientele on the fly.
"[The content] might even have spelling mistakes in it. If it's a video, it might just be a very quick, ‘hey, here is how I tackle this problem, here is how I view the latest merger in the industry, or view this latest technological development,’" says Woods.
Some B2B institutions are also beginning to explore new approaches to their chain of command within marketing initiatives. In larger B2B companies, the IT department typically reports to the operations department because that's where the most money has traditionally been invested. According to Alderman, that is now changing. He points to a major player in the industry taking the approach of having their IT department report to their marketing department. By doing this, information regarding a business' technological holdings and services can be more accurately and efficiently marketed to potential clients.
As the Web 2.0 advances into a new decade, B2B marketing strategies will also continue to develop. Indeed, there are an increasing number of digital platforms, like social media, for marketers to explore. In 2011, the winners will be the ones that are best able to target their efforts to their customers’ online habits and interests, and provide true value – and be able to prove it – to users.
There’s a lot of buzz about small business funding these days. The issue has become a major one not only in the small business community but also among government leaders. It’s certain that finding the funds for your small business venture, especially until cash flow becomes regular, is a challenge every small business owner or entrepreneur faces. If you’re facing this issue, we hope the resources below will help. If there is a creative way you have dealt with this issue yourself, please let us know in the comment section below. We would love to hear.
Basics
Four tips for raising cash. Raising money for your business venture is always a challenge and more so in a challenging economic climate. But tough times shouldn’t stop a determined entrepreneur from getting under way…whether investment is easy to come by or not. Open Forum
Praying for the help of angels. This simple post gives first-time entrepreneurs a detailed overview of the angel investor’s world. But more importantly, it takes a look at why angels invest and the kinds of businesses they prefer to invest in. If you’re seeking investment for your business start-up, it’s best to know what invest are looking for…including angels. The Smart Startup
Policy
U.S. program brings entrepreneurs/investors together. Venture capital investor Brad Feld talks about the newly unveiled Startup America Partnership as proof Washington “gets it” when it comes to promoting entrepreneurship. While we’re sure any program putting entrepreneurs and investors together can’t be all bad, a look at lowering taxes and revisiting the potentially harmful healthcare law would help as much as investment Brad. Feld Thoughts
Startup America boosts funding. Another post celebrates the federal program aiming at putting together entrepreneurs with investors. Here Aneesh Chopra, United States Chief Technology Officer, explains and praises the program. Getting funding to startups has become a major focus of government policy, but how will this translate to the broader small business community? Tech Crunch
Startups
New startup aims at providing capital for small business. A new company is trying to automate the loan process allowing small businesses to get an evaluation then apply for funding online. In essence, On Deck Capital takes the classic business approach of finding a problem and solving it. In this case, the problem is finding a better way to get investment for other small businesses. DealBook
Trends
Groundhog Day predictions. Yes, Punxsutawney Phil, the famous groundhog, made his own predictions for the length of winter and the coming of Spring, but small business experts are making their own predictions too. Here are five small business predictions for Spring from a variety of sources, not surprisingly a few touching upon small business funding and its availability. Business News Daily
Small businesses get more credit card offers. Credit card companies will be making more offers to small businesses, according to recent media reports. But could entrepreneurs be too worried about taking on extra debt to take advantage of this opportunity? Read Rieva Lesonsky’s detailed overview of this new funding option and what it means. Small Business Trends
Resources
A whole new fundraising frontier. Could social media be the next frontier for small business fundraising in the same way that it has been for marketing and networking? Enter Kickstarter and other similar sites that turn to online communities as a way of funding projects. Could it be right for your funding needs? Open Forum
Raising capital: a how-to guide. Putting together funding for a small business has never been easy. Still it can be one of the most important skills an entrepreneur possesses. Still, getting started with the fundraising process for your small business is not rocket science. Here are some basic steps to get you started. Open Forum
News
Is small business funding still plagued by discrimination? A settlement as a result of a discrimination suit filed against the U.S. Small Business Administration has apparently still not resolved the issue of whether the federal agency is bias toward minority applicants for business funding. What’s your take on whether the federal loan program could be impeding investment in small business especially in minority or under-served communities? NYTimes
From Small Business TrendsSmall Business News: Small Business Funding Facts
benchcraft company portland or
benchcraft company scamHere's all the fashion news that's fit to print! Enjoy!
Licorice may be a natural alternative to antibiotics on hog farms, plus more in this week's news.
Photo by Ruvan Wijesooriya; front page photo by Leigh Ann Hines LCD Soundsystem have announced that they will play their ...
benchcraft company portland or
benchcraft company portland orHere's all the fashion news that's fit to print! Enjoy!
Licorice may be a natural alternative to antibiotics on hog farms, plus more in this week's news.
Photo by Ruvan Wijesooriya; front page photo by Leigh Ann Hines LCD Soundsystem have announced that they will play their ...
benchcraft company scamHere's all the fashion news that's fit to print! Enjoy!
Licorice may be a natural alternative to antibiotics on hog farms, plus more in this week's news.
Photo by Ruvan Wijesooriya; front page photo by Leigh Ann Hines LCD Soundsystem have announced that they will play their ...
bench craft company reviewsHere's all the fashion news that's fit to print! Enjoy!
Licorice may be a natural alternative to antibiotics on hog farms, plus more in this week's news.
Photo by Ruvan Wijesooriya; front page photo by Leigh Ann Hines LCD Soundsystem have announced that they will play their ...
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benchcraft company portland or benchcraft company scamHere's all the fashion news that's fit to print! Enjoy!
Licorice may be a natural alternative to antibiotics on hog farms, plus more in this week's news.
Photo by Ruvan Wijesooriya; front page photo by Leigh Ann Hines LCD Soundsystem have announced that they will play their ...
benchcraft company scam Making money with crafts is a good way to earn income at home. There has been an increase in demand for handmade crafts as people seek out original items that are affordable but unique. Turn your passion for crafting into a successful home business and enjoy all the benefits of making money from home. Here are 10 simple steps to successfully making and selling crafts.
Select the right craft to makeFocus on establishing one or two crafts initially. Profitable crafts include handmade soaps and candles, jewelry, greeting cards and gift baskets. Once you have established your homemade craft you can expand your range.
Research the possibility of making money with crafts you have decided onFind out whether there is sufficient demand for your craft. Check out the competition. Perhaps you need to focus on a particular niche within your craft to tap a new market. Visit local craft fairs and see what crafts are selling well. Chat to craft store owners and find out about popular crafts.
Find out about sourcing cost effective suppliesFind vendors who offer the best prices for the craft supplies you will need to make your handmade crafts. This will probably be a wholesaler or manufacturer. Using local suppliers will save you shipping costs. Research suppliers on the web to find the best options.
Organize a convenient work spaceIt is important that you have a comfortable and efficient work space. It does not need to be an entire separate room but it should be separated in some way from your home activities, even if you just use a room divider or screen. Most crafts require a reasonable sized work surface so make sure you have the right sized table available.
Check out what licenses you needCheck with the local Chamber of Commerce what permits and licenses you home crafts business may need. Your city hall or county government offices will also be able to tell you what sort of licenses you need.
Work out your pricingProper pricing is key to profitability when making money with crafts. Set you prices according to a number of criteria including the raw materials that have gone into making your craft, your level of expertise in making the craft and the time spent creating the craft. Check out what the competition is charging by visiting local craft fairs, local stores and searching craft sites on the internet. Be competitive but do not undervalue your crafts.
Make your crafts stand outDifferentiate your crafts from all the others. You can do this by creating unique packaging or by designing an eye catching label. Make sure you brand your crafts as special.
Develop a marketing plan to sell your craftsThere are a number of potential ways to sell your crafts. Local craft fairs are a very good starting point. Find out about local craft fair listings and then do some research to find out which are the best fairs for your crafts. Local speciality and gift stores are another potential outlet for your crafts. Hosting a crafts home party is popular. Visit local businesses and offer your crafts as client gifts. Put your entrepreneurial spirit to work and you will find many possible customers for your crafts.
Keep accurate recordsA profitable home crafts business means keeping proper business records. You don't need to be a bookkeeper or accountant but you do need to maintain up-to-date detailed information about your business transactions.
Be committed to your craftA successful home crafts business is dependent on both creating the right craft and having the right attitude. There will be tough times but commitment and energy will ensure that your crafts business is a success.
Turn your inspiration into income and have fun making money with crafts.
Find out more about making money from home with crafts at Work from Home Crafts
Julia Derby has many years experience working in small business development. She left formal employment to be a work at home mom and has successfully started and developed a number of home businesses. Her free website My Home Business Ideas provides good ideas and practical advice for people who want to start a home based business and enjoy all the benefits of making money at home.
big seminar 14Here's all the fashion news that's fit to print! Enjoy!
Licorice may be a natural alternative to antibiotics on hog farms, plus more in this week's news.
Photo by Ruvan Wijesooriya; front page photo by Leigh Ann Hines LCD Soundsystem have announced that they will play their ...
big seminar 14Here's all the fashion news that's fit to print! Enjoy!
Licorice may be a natural alternative to antibiotics on hog farms, plus more in this week's news.
Photo by Ruvan Wijesooriya; front page photo by Leigh Ann Hines LCD Soundsystem have announced that they will play their ...
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