Consumer Research: November 2010

Monday, November 29, 2010

why internet marketing

Christian Arno is founder of Lingo24, a global translation company specializing in website localization and optimization. Christian has more than nine years experience working with some of the world’s biggest global brands. Additional research and writing by Paul Sawers from Lingo24.

All signs point toward an increasingly multilingual future for the web. It’s estimated that over a billion people will be using PCs in the so-called BRIC countries alone by 2015, and the opportunity is even greater when you factor more people accessing the web using mobile devices than computers in many emerging markets. It’s time businesses of all sizes embraced the foreign language Internet.

Foreign Languages on the Web

A truly global web must represent the languages of its users. And with growth in usage of the web in foreign languages outstripping English, businesses are playing catch-up with their potential customers. They’re rapidly trying to get as multi-lingual and diverse as their current and prospective client base.

In the last ten years, the use of Arabic online has increased by over 2500%, while Chinese and Spanish rose twelve and seven-fold respectively. And English? It didn’t even triple.

Today, 42% of all Internet users are in Asia, while almost a quarter are in Europe and just over 10% are in Latin America. These stats shouldn’t sway businesses towards targeting one region over another, though — Latin American countries account for over 200 million people on the web.

However, the vast majority of all online searches are in a language other than English. English is losing its online market share rapidly, which is no bad thing for businesses that recognize and embrace the opportunities on the foreign language Internet.

Optimizing the Non-English Web

The rise of the foreign language Internet doesn’t change the fact English leads the world in terms of volume and depth of content. Whether your industry is car insurance, web design or musical instruments, achieving top rankings for your English-language website for lucrative search terms is getting ever more difficult. The English-language web is saturated and competition for key search terms is tough, which makes increasing your online visibility tough too.

Conversely, the saturation of key search terms on non-English language websites hasn’t reached anywhere near the level of the English-language web. This means that businesses can attain high — and lucrative — positions on search engines far easier on the foreign language Internet.

This also means that it costs less for businesses to achieve prominence on the foreign language web. So the return on your internet marketing investment in Brazil, Russia, India, China — whatever your target market — should be greater than in English-speaking markets.

And the successful web marketer’s advantage when tackling the foreign language Internet is that you already know the essentials to achieve prominence online. You’ve proved this in the web’s toughest language market: English.

Chitika Research found that the difference between first and second place on Google is significant. In fact, a number one spot on Google attracts nearly double the traffic as the number two spot, and about the same amount of traffic as the second through fifth spots combined. For marketers, you’re several times more likely to hit top spot if you escape English-language levels of competition and target almost any other language market.

Going Local

Doesn’t everyone speak English? Although many non-natives of English do, studies have shown consumers are up to five times more likely to buy from a website with content in their native language.

It stands to reason that consumers would rather search for products and services in their own language. Even if a consumer does speak English as a second language, a report by Common Sense Advisory found that 85% of online shoppers required information in their own language before parting with their hard-earned cash.

So to really make the most of the foreign language Internet, you need search engine optimized localization — a hybrid somewhere between what an Internet marketing company and a translation service provider might offer.

Localization involves addressing the cultural and linguistic needs of each of your target countries. When it comes to search, this includes addressing different local search habits. It’s more complicated than simply translating the search terms that work for you in English. In Italy, for example, one of the top terms for low cost airlines is actually half English, half Italian (“voli low cost”). As British and Irish airlines pioneered low cost travel in Europe, it seems their language infiltrated the Italian psyche and made this hybrid term lucrative. Brands really need local knowledge if they’re to take advantage of commercial opportunities like this.

A 2007 paper by the Localization Industry Standards Association (LISA) reported that $25 dollars was returned for every $1 invested in localization. And with e-commerce set to grow by over 10% (CAGR) in Western Europe alone over the next five years, and much faster in so-called emerging markets, businesses should be gearing up for the surge in Internet spending.

Search and Social

Google’s search algorithm uses many aspects of online activity to determine how highly a website is ranked for a given term. Social media is becoming an increasingly important factor. What does this mean for the multi-lingual digital marketer?

The number of tweets a piece of your content receives and the reputation of those tweeters is important. The same goes for “Likes” on Facebook or “Diggs” on Digg. From a foreign language perspective, increased use of social media around the world creates another opportunity to communicate with customers and a way to improve search rankings at the same time.

According to comScore, Latin American tweets are up over 300% between June 2009 and June 2010, followed by 243% in the Asia Pacific region, 142% in the Middle East and Africa, and 106% in Europe. By comparison, North America only increased by 22%.

So the “rest of the world” is actually leading the Twitter revolution. Big, global companies have already taken action. Sony supports twenty international Twitter feeds, while Microsoft, Cisco and PricewaterhouseCoopers all offer Twitter feeds in ten or more languages.

Of course, to succeed locally with social media depends on the prominence of your local websites. A consumer is far more likely to follow your Twitter feed in French if they find it on your French language website. Developing global social media strategies and fully SEO’d localized websites should all form part of the same grand globalization plan.

This plan should also factor what social media platforms are popular locally. According to Comscore, Russia is the biggest country for engaging with social media overall, with Yandex the number one platform. Facebook isn’t even in the top ten most popular websites in Russia. And while Brazil is big on Twitter (alongside Indonesia), Orkut rules the roost there as the mainstream go-to social network.

Similar patterns emerge across the world. Just because one social network leads your home market, this may not be the case in your target market.

Putting the “World” in “World Wide Web”

May 2010 saw a major development for the foreign language Internet — something that will make the web itself more localized. ICANN, the Internet regulator, enabled full URLs in non-Latin scripts. This includes the country code, which means that Arabic and Chinese characters can be used in web addresses.

This is another clear sign that the web is becoming less English-centric. Businesses that have thus far tackled only English-speaking markets online — with perhaps German, French or Spanish thrown in to help support their single biggest international markets — must cater to a more diverse user base.

The foreign language Internet is the low-cost gateway to global success. With online populations growing at a frenetic pace in the non-English speaking world, businesses need to plan how they’ll keep up. Consumers and businesses in the fastest growing markets of the world -– online and offline -– want to talk to you in their languages. And their languages are usually anything but English.

More Business Resources from Mashable:

- 5 Tips for Marketing Online to an International Audience/> - 5 Tips for Developing a Global-Friendly Website/> - HOW TO: Build Your International Business Network Online/> - 6 Free Web Tools for Managing Time Differences/> - 15 Mobile Translation Apps for the International Businessperson

Image courtesy of iStockphoto, zennie

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Trouble and trends, they say, come in threes. Today, a trifecta of deals shows how old-school web companies are engaging in a little retail therapy because they must, and because Wall Street has given them the equivalent of a year-end bonus, thanks to an uplift in tech stocks.

Amazon is buying Quidsi, the parent of Diapers.com, for $500 million in cash, or roughly 3 times Quidsi’s 2009 sales. Diapers.com is a hit with the mommy set and is on target to generate $300 million in sales for 2010. Amazon will assume $45 million in debt as well.

QuinStreet, an online marketing and lead-generation company is buying CarInsurance.com for $49.7 million in cash and is expanding its footprint in the insurance business. CarInsurance.com, as the name suggests, sells car insurance online and provides leads to automobile insurers.

Shutterfly, an online photo service, bought the assets of WMSG Inc., for $6 million and will use these to expand its commercial print-on-demand business. WSMG was in the business of helping deliver direct-marketing campaigns for large companies like Toyota and Dell

Now, while we all like to obsess about what company Google will buy next, the recent wave of M&A shows that it’s actually these old school web companies of a certain age that are looking at a current boom in tech stocks as a way to bolster their businesses. A report from the National Venture Capital Association (NVCA) recently noted that during the third quarter of 2010, there were 104 mergers, a trend they expected to continue. And why not?

Over the past two months, the tech-heavy NASDAQ composite is up almost 500 points or roughly 18.5 percent to over 2800. According to a report in the Wall Street Journal, the tech stocks in the S&P 500 are trading at 13.9 times their forward earnings, versus the average of 12.7 times for the entire index. The current rally in technology stocks is driven by profits and growing sales for companies such as QuinStreet and Amazon.

QuinStreet’s stock is up 60 percent over the past three months, while Amazon has seen its stock jump 40 percent since early September, and Shutterfly shares have climbed over 35 percent since August of this year. Positive earnings are only adding to their coffers, which in turn means they can be used to beef up their businesses.

For related research check out GigaOM Pro (subscription required):

Cleantech Financing Trends 2010 & Beyond

Report: U.S. Mobile Venture Capital Investment, Q2 2010

Motives and Possibilities for a Big Apple Acquisition

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Saturday, November 27, 2010

Whos Making Money

As a member of a class of French aristocrats that most Americans would mistake for characters in a faintly Francophobic Monty Python sketch, Christine de Védrines should be forgiven for making unusual choices. An anxious heiress to a centuries-old fortune, she, along with much of her immediate and extended family, entrusted their fortunes and fates to a charismatic gentleman with a penchant for conspiracy theories. The result? For Christine, routine, cultish beatings; for the others, brainwashing, isolation and bankruptcy. It's an uncomfortably fascinating story; vivid and salacious to the point of doubt, and so incredibly specific that it can barely be considered cautionary.

Barely. Somewhere in or around Washington, D.C, a teenager, similarly anxious and also (allegedly!) destined for immense wealth, has been appealing for help with his millions on the Internet. He too is drawn to a charismatic leader with deeply sociopathic tendencies.

On Reddit recently, he asked this:

"What would you do with one billion USD or even several hundred million? I need your help reddit!!"

Then, as if to excuse himself, "I'm 19."

The anonymous heir's story goes something like this: He's a precocious teen who dropped out of college in a fit of entrepreneurship. He has never needed to worry about money, though his family's only conspicuous Rich People habit is apparently constant travel. Soon, though, his life will change. He stands to inherit up to a billion dollars from his grandfather, an Indian infrastructure magnate.

His first order of business after grasping his looming reality? To consult with Reddit, the often fascinating, occasionally disappointing and aggressively nerdy nerve center of the internet. True to form, the users' first responses were jokes:

• "Bring back Firefly….. " (responses include "This guy is our only hope" and "Ctrl-F firefly, upvote.")

• "Two chicks at the same time."

• "So I need to send you my contact information so you can move it out of the country?" (Which elicited the worrying response from the heir, "why move it out?")

When they're not joking around, though, Reddit users have been known to lapse into state of extreme earnestness. A few posters offered surprisingly thorough screeds for and against the concept of charity, and one allegedly similarly endowed user even posted some first-hand advice:

Dude, first off, beware beware BEWARE. Be extremely wary. To put it bluntly, you come across as idealistic and naive. These are not objectively bad qualities to possess, but they absolutely can be if they result in you putting trust in people who do not deserve it. If you do end up possessing such an enormous amount of money, a certain number of people you meet will be looking to take advantage of you, and these people will almost certainly be much more adept than you in financial and legal matters. Please please please do both me and yourself a favor and watch out.

That so many of Reddit's users took the original poster's request seriously and responded with well-intentioned, if not always practical, suggestions is nearly as surprising as the poster's decision to turn to Reddit in the first place. So we are all money managers now, I think?

I reached out to the original poster, who didn't want to be identified and cut our correspondence short. ("I would like to remain anon," he wrote, followed by silence. So: no confirming his story.) No matter—he left a trail of largely convincing and occasionally bizarre responses in his own thread. They paint a queasy portrait. But it's a familiar portrait! Let's call it "Young Money: A Study in Self Awareness." (It's a watercolor.)

On being a self-made man:

"I am currently, trying to build myself on my own. Doing good so far. I am a Young Entrepreneur, have received funding for a start up on my own through my current network. I originally thought that people would judge me by my age and not take me seriously but I was wrong, and I am glad."

On travel:

"USA, Canada, Mexico, Brazil, Spain, France, Germany, UK, Singapore, Malaysia, Thailand, United Arab Emirates, Kuwait, South Africa, Taiwan, China, Italy, India, Japan, Egypt, the Netherlands, Sweden, Australia, if I remember any more I'll let you know."

On philanthropy:

"Actually, I was thinking of putting some money to actually make an ad that if you click, you do in fact get the product it says you will get for free. But you will have to be lucky to get to the ad. I hate all of the internet ads that say, click here to get a free ipod, when I know I never will…."

On bootstraps:

"I was a Dishwasher for a year!"

On priorities:

"my parents believe in me. None of us care about money. Neither do I."

On modesty:

"I have fun doing business. Hence, I dropped out of college, and on my own got a job as Head of Enterprise Business development and built a network on my own that includes the CIO of NASA, CTO of Lockheed Martin, various venture capitalists and other executives."

On hopes:

"My ultimate goal is to help me people make their good ideas into a reality."

On requests for startup cash:

"will reach back out to you."

And finally, on trust:

"Wow!!! I met this guy at an airport from Nigeria. He asked me to do business with him and wanted money. And I looked his name up on google and scam is what pops up first!"

Oh dear.

He seems like a nice guy with pure intentions. He also seems (suspiciously?) like a composite character, created by someone who's had more than a few brushes with young wealth: He's assured, naive, and articulates his insecurities about personal success as matter-of-fact fits of heavily caveated boasting. But again, he seems like a well-meaning guy, and his postings suggest that he is less concerned about doing the COOLEST STUFF EVER than he is about determining what duties will come with his new wealth, and how to fulfill them.

We'll probably never know if he follows Reddit's best or worst advice, or if he just goes through with his own stated plans, or if, you know, he's real. But he's off to a bad start. He hasn't acted on the only piece of indisputably good advice in the entire, thousand comment thread:

"To have already advertised yourself on the internet like this is opening yourself up to trouble. If I were you, the first thing I would do would be to delete this post."

John Herrman writes about tech for Gizmodo, SmartPlanet, PopMech and anywhere else that will have him. He spends slightly less time on Reddit than the above suggests.

Thanksgiving is almost here, and that means there's only a month of shopping left in the holiday season. However, while this can be a scary realization for many people, you don't have to worry — because we've got ideas for the geeks on your list (or anyone else you want to convert to a life of geekery) covered.

This year, we're giving you the next best thing to actually buying the gifts for you. Your friendly neighborhood Splash Page team has come up with a wide-ranging list of books, games, toys, music and various other things to buy for everyone on your list — from the hardcore fanboys and fangirls to someone who's still learning the difference between Green Lantern and Green Hornet.

In the end, we tried to avoid some of the most obvious comics-related gifts this year and give you a mash-up of our own wishlists and the items we're planning to buy for our own friends and family. Here's hoping you find it helpful when it comes time for you to start dropping your hard-earned money on manufactured holiday joy.

If you're buying gifts for someone new to comics or in need of a familiar name or title to catch their attention, how about "The Dark Tower" graphic novels (based on the popular Stephen King novels) or Dark Horse Comics' "Buffy the Vampire Slayer" or "Serenity" comics (based on Joss Whedon's fan-favorite television series)? They all feature original stories that unfold within and expand the world each one is based upon. There's also IDW Publishing's critically praised "Parker" graphic novels based on the crime-noir novels of Donald Westlake (which also inspired such movies as "Point Blank" and "Payback"). "The Hunter" and "The Outfit" are available now, and they're as beautiful to look at as they are to read.

If you're shopping for someone who loves music almost as much as comics, why not pick up an album by nerd rockers Kirby Krackle? It's filled with ridiculously cool, addictively sing-able tunes about comics, gaming, love, and, well... everything else that being a geek is all about. My favorite track? An ode to Green Lantern titled "Ring Capacity." It's brilliant. Also worth checking out is "Zero Day," the latest album from nerdcore rapper extraordinaire MC Frontalot (named the "rapper laureate" of the massively successful "Penny Arcade" webcomic), as well as the awesomely indie soundtrack for this year's hit film "Scott Pilgrim Vs. The World." Oh, and if you're looking to give someone a nostalgia-inducing trip down memory lane, snag them a copy of "The Music of DC Comics: 75th Anniversary Collection." It's a collection of popular and little-known jingles (who knew "The Atom" had a theme song?) featuring DC characters.

If you're shopping for young readers, pick up a copy of "Tiny Titans/Lil Archie." The books combine all-ages superhero fun with classic Archie characters and sensibility. You might also want to check out Boom Studios' "Muppet Show" comics and Archaia Studios' "Fraggle Rock" comics. Both of these series are just as good as the television shows they're based on, and to be honest, you'll probably enjoy the heck out of 'em, too.

For older readers, why not pick up a few novels written by and for comics fans. Matt Myklusch's "Jack Blank and the Imagine Nation" is a great novel that feels a lot like the "Harry Potter" series, except instead of magic and wizards, it deals with superheroes and supervillains. There's also "Machine of Death: A Collection of Stories About People Who Know How They Will Die," featuring a bunch of stories written (and occasionally illustrated) by some of the biggest names in the webcomics world, including "Dinosaur Comics" creator Ryan North and "Wondermark" creator David Malki.

Looking to help someone prep for next year's slate of comic book movies? Ryan Reynolds name-dropped "Green Lantern: Secret Origin" as one of the books that inspired the upcoming movie, so it can't hurt to revisit Geoff Johns' origin story. On the other side, Marvel's upcoming slate of movies all draw heavily from the publisher's line of "Ultimate" comics, so picking up the first volume of "The Ultimates" (the "Ultimate"-universe version of The Avengers) will get readers ready for what's to come in 2011 and beyond.

Buying for a comics fan with some gaming tendencies? You can't go wrong with "Spider-Man: Shattered Dimensions" for various systems, which gives players the opportunity to web-swing as several different incarnations of Spider-Man over the years. There's also the downloadable game based on "Scott Pilgrim Vs. The World" for the Playstation Network, and the all-ages friendly "Batman: The Brave and the Bold" for the Nintendo Wii. All three games are bunches of comics-inspired fun.

Beyond the normal DVD and Blu-Ray suggestions of "Iron Man 2," "Kick-Ass," "Scott Pilgrim Vs. The World" and other recent big-screen adaptations, you might want to consider some outside-the-box selections like "Grant Morrison: Talking with Gods," a documentary about one of the comics industry's most celebrated writers of the modern era. There's also "Will Eisner: Portrait of a Sequential Artist," which puts the spotlight on one of the greatest creators ever to craft a comic. If documentaries aren't exactly what you're searching for, pick up a copy of "DC Showcase Collection." It's a collection of the excellent animated shorts DC and Warner Bros. have included on their larger animated features the last year or so, focusing on lesser-known characters. Every one of them is animated gold.

If you know someone who enjoys the latest television series based on comics like "The Walking Dead" or "Human Target," why not introduce them to the source material? Image Comics' "The Walking Dead Compendium, Volume 1" collects the first eight chapters of the comic in one hefty book. And though it doesn't quite match up with the comic, Vertigo's "Human Target: Chance Meetings" collects several great storylines from writer Peter Milligan's celebrated work on the series and offers a nice example of why the character is so popular.

On the toy front, we'd be fools not to point you in the direction of Hasbro's awesome Iron Man 2 helmet. It's made to fit just about any head, and is both ridiculously cool and surprisingly comfortable to wear on a regular basis (trust me on this). Of course, if you're buying for kids, you might as well complete the package and buy the Iron Man 2 3-in-1 Repulsor and Iron Man 2 Arc Light — just for the sake of completion. (Note: Star Wars fans, there's a Boba Fett version of the helmet, too.)

And finally, if you're looking for something that will look great on a bookshelf and is as much a status symbol as it is reading material, DC's "Absolute Planetary" hardcovers come with a hefty price tag but are well worth the price. If that's along the lines of what you're looking for, Image Comics' "Spawn Origins Collection" hardcover is another book that will not only be appreciated by whoever receives it, but will make you look that much cooler for picking it out.

And that's about it for the first-ever MTV Splash Page Gift Guide. Here's hoping it gives you some shopping suggestions for the geeks on your list (especially if you're one of them).

Happy shopping, and an early Happy Holidays from MTV Splash Page!

Let us know what you think in the comment section or on Twitter! You can also follow me, Splash Page editor Rick Marshall, on Twitter!

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On Reddit recently, he asked this:

"What would you do with one billion USD or even several hundred million? I need your help reddit!!"

Then, as if to excuse himself, "I'm 19."

• "Bring back Firefly….. " (responses include "This guy is our only hope" and "Ctrl-F firefly, upvote.")

• "Two chicks at the same time."

• "So I need to send you my contact information so you can move it out of the country?" (Which elicited the worrying response from the heir, "why move it out?")

Dude, first off, beware beware BEWARE. Be extremely wary. To put it bluntly, you come across as idealistic and naive. These are not objectively bad qualities to possess, but they absolutely can be if they result in you putting trust in people who do not deserve it. If you do end up possessing such an enormous amount of money, a certain number of people you meet will be looking to take advantage of you, and these people will almost certainly be much more adept than you in financial and legal matters. Please please please do both me and yourself a favor and watch out.

On being a self-made man:

On travel:

On philanthropy:

On bootstraps:

"I was a Dishwasher for a year!"

On priorities:

"my parents believe in me. None of us care about money. Neither do I."

On modesty:

On hopes:

"My ultimate goal is to help me people make their good ideas into a reality."

On requests for startup cash:

"will reach back out to you."

And finally, on trust:

"Wow!!! I met this guy at an airport from Nigeria. He asked me to do business with him and wanted money. And I looked his name up on google and scam is what pops up first!"

Oh dear.

"To have already advertised yourself on the internet like this is opening yourself up to trouble. If I were you, the first thing I would do would be to delete this post."

John Herrman writes about tech for Gizmodo, SmartPlanet, PopMech and anywhere else that will have him. He spends slightly less time on Reddit than the above suggests.

And that's about it for the first-ever MTV Splash Page Gift Guide. Here's hoping it gives you some shopping suggestions for the geeks on your list (especially if you're one of them).

Happy shopping, and an early Happy Holidays from MTV Splash Page!

Let us know what you think in the comment section or on Twitter! You can also follow me, Splash Page editor Rick Marshall, on Twitter!

Tags gift guide 2010

bench craft company reviews

Denver Broncos News: Horse Tracks 11/27/10 - Mile High Report

Your daily cup of Orange and Blue Coffee - Horse Tracks.

Sun TV News application approved - Need to know - Macleans.ca

Sun News Gets Green Light: 'Fox News North' Secures Broadcast ...

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Denver Broncos News: Horse Tracks 11/27/10 - Mile High Report

Your daily cup of Orange and Blue Coffee - Horse Tracks.

Sun TV News application approved - Need to know - Macleans.ca

Sun News Gets Green Light: 'Fox News North' Secures Broadcast ...

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Friday, November 19, 2010

Money Making Websites

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Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.

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Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.

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Another cycle of violence in the Middle East as Israel strikes targets in Gaza in retaliation.

WGN News Anchors Flip Out

WGN News Anchors Flip Out: Chicago news anchors comically go nuts when a bridge implodes the second they cut away from it...

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Photos Implant 'Memories' of Fictional News Events | Smart ...

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.

Middle East violence increases « Liveshots

Another cycle of violence in the Middle East as Israel strikes targets in Gaza in retaliation.

WGN News Anchors Flip Out

WGN News Anchors Flip Out: Chicago news anchors comically go nuts when a bridge implodes the second they cut away from it...

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Photos Implant 'Memories' of Fictional News Events | Smart ...

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.

Middle East violence increases « Liveshots

Another cycle of violence in the Middle East as Israel strikes targets in Gaza in retaliation.

WGN News Anchors Flip Out

WGN News Anchors Flip Out: Chicago news anchors comically go nuts when a bridge implodes the second they cut away from it...

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Photos Implant 'Memories' of Fictional News Events | Smart ...

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.

Middle East violence increases « Liveshots

Another cycle of violence in the Middle East as Israel strikes targets in Gaza in retaliation.

WGN News Anchors Flip Out

WGN News Anchors Flip Out: Chicago news anchors comically go nuts when a bridge implodes the second they cut away from it...

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Photos Implant 'Memories' of Fictional News Events | Smart ...

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.

Middle East violence increases « Liveshots

Another cycle of violence in the Middle East as Israel strikes targets in Gaza in retaliation.

WGN News Anchors Flip Out

WGN News Anchors Flip Out: Chicago news anchors comically go nuts when a bridge implodes the second they cut away from it...

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Photos Implant 'Memories' of Fictional News Events | Smart ...

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.

Middle East violence increases « Liveshots

Another cycle of violence in the Middle East as Israel strikes targets in Gaza in retaliation.

WGN News Anchors Flip Out

WGN News Anchors Flip Out: Chicago news anchors comically go nuts when a bridge implodes the second they cut away from it...

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Photos Implant 'Memories' of Fictional News Events | Smart ...

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.

Small Business News: Questions For Your Business

Everybody has questions when going into or running a business...everybody. If you have some burning inqueries you'd like to get answered, read our small.

WGN News Anchors Flip Out

WGN News Anchors Flip Out: Chicago news anchors comically go nuts when a bridge implodes the second they cut away from it...

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Small Business News: Questions For Your Business

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Small Business News: SMB Blogging and Social Media Basics

Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.

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autosport.com - F1 News: Rosberg: Pirellis won't help Mercedes

Nico Rosberg doubts the new Pirelli tyres will do anything to ease the difficulties Mercedes suffered with front-tyre grip on the 2010 Bridgestones, after the Formula 1 teams tried the 2011 rubber for the first time in Abu Dhabi today.

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Read our PlayStation 3 news of GT5 installs while played - Sony.

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Jennifer Lopez and Marc Anthony have launched a new clothing and accessories line for Kohl's. The items will be in stores in 2011. The couple appeared at a press conference in West Hollywood yeste...

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Thursday, November 18, 2010

Making Money on the Internet

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Casting News: 'Glee' Adds Series Regular, Angela Bassett Lands ABC ...

'Glee's' cast is the cast that never stops expanding. After the confirmation of Darren Criss' promotion, now comes word that Harry Shum, Jr. will be.

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Not too long ago, we received a comment from a reader of our Small Business Trends small business news roundups on a post called Marketing Mashup. Though we.

Michelle Malkin » Sen. Rockefeller: One-Man Cable News Death Panel

Doesn't Rockefeller have a ton of money with which to develop his own network news operation if he wishes? Why doesn't he deploy his own capital and take the risk associated with free enterprise activities if he believes it is warranted ...

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Casting News: 'Glee' Adds Series Regular, Angela Bassett Lands ABC ...

'Glee's' cast is the cast that never stops expanding. After the confirmation of Darren Criss' promotion, now comes word that Harry Shum, Jr. will be.

Small Business News: Direct Marketing Diorama

Not too long ago, we received a comment from a reader of our Small Business Trends small business news roundups on a post called Marketing Mashup. Though we.

Michelle Malkin » Sen. Rockefeller: One-Man Cable News Death Panel

eric seiger

Casting News: 'Glee' Adds Series Regular, Angela Bassett Lands ABC ...

'Glee's' cast is the cast that never stops expanding. After the confirmation of Darren Criss' promotion, now comes word that Harry Shum, Jr. will be.

Small Business News: Direct Marketing Diorama

Not too long ago, we received a comment from a reader of our Small Business Trends small business news roundups on a post called Marketing Mashup. Though we.

Michelle Malkin » Sen. Rockefeller: One-Man Cable News Death Panel

eric seiger

Casting News: 'Glee' Adds Series Regular, Angela Bassett Lands ABC ...

'Glee's' cast is the cast that never stops expanding. After the confirmation of Darren Criss' promotion, now comes word that Harry Shum, Jr. will be.

Small Business News: Direct Marketing Diorama

Not too long ago, we received a comment from a reader of our Small Business Trends small business news roundups on a post called Marketing Mashup. Though we.

Michelle Malkin » Sen. Rockefeller: One-Man Cable News Death Panel

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eric seiger

Casting News: 'Glee' Adds Series Regular, Angela Bassett Lands ABC ...

'Glee's' cast is the cast that never stops expanding. After the confirmation of Darren Criss' promotion, now comes word that Harry Shum, Jr. will be.

Small Business News: Direct Marketing Diorama

Not too long ago, we received a comment from a reader of our Small Business Trends small business news roundups on a post called Marketing Mashup. Though we.

Michelle Malkin » Sen. Rockefeller: One-Man Cable News Death Panel

Wednesday, November 17, 2010

managing your personal finances

In the digital age, nobody likes carrying a lot of cash around – I know I don’t, anyway. This can be especially frustrating when you go to keep track of your expenses, who you owe money to, who you lent some to and just where it all goes over the month.

As always, there are a lot of apps out there to help you do various things with your money. There are apps to figure out how to manage your money, oversee expenses, send money to people, keep track of who owes you, and more.

In this article, I’ll show you some of the applications you can take advantage of to do everything I’ve mentioned here, leaving you free to pick and choose the apps that will make your life easier.

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How to Manage Your Money

I’m beginning to learn just how difficult managing your expenses can be. For the most part, I use my debit card tied to my checking account to make purchases. I use it at the grocery store, when I go out to lunch with my coworkers and on the weekend when I’m out exploring the city.

At the end of the month, my bank statement looks pretty ridiculous. All of these small transactions make it difficult to sift through. I still know what everything is, but if I wanted to see where I could be saving some money I wouldn’t know the first place to look.

Sounds like you? Even if it doesn’t, you could still reap the benefits of visually being able to manage your money. These apps make the process a lot easier.

Mint

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Mint has been on our radar since back in 2007 when Karl wrote about it. Plain and simple, if there is one app I want you to keep in mind it’s this one.

Mint is a free personal finance application that can help you compare your bank accounts, credit cards, CDs, brokerage and 401(k) to the best products out there. It offers a visual representation of your finances and is very easy to set up. Use it to manage your budget, get credit card advice and understand investing.

Here’s a great video showcasing an overview of Mint’s features:

For some helpful tips on how to use Mint, check out Bakari’s article on How To Use Mint To Manage Your Budget & Spendings Online.

Thrive

Thrive (directory app) is also a great application if you’re looking for a simple way to keep track of your spending. With Thrive, you get an overall Financial Health score, which is one number that shows you how financially fit you are. It also shows you scores in other areas and offers you advice on how to make improvements.

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Thrive breaks down your spending for you and shows you where you can save. Compare your current budget to last month’s, as well as view a six month average and target budgets to follow.

Texthog

Looking for an even simpler way to track expenses? Texthog (directory app) lets you easily store, organize and access your receipts, expense reports and more via text message, the web, your email, iPhone and even Twitter.

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A Texthog free account gives one user the ability to track expenses, view unlimited reports and get budget/bill reminders. Take a photo of your receipts and utilize tags and categories to keep track of everything.

To check out Texthog on your iPhone, you can find the application on iTunes.

Venmo

Speaking of text messages, have you heard of Venmo? Venmo (directory app) is a nice little app that lets you pay and charge friends with your phone. Send and receive secure payments by linking your card to your account. This allows you to settle small loans you give/get by eliminating paper transactions for small amounts of money.

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To use Venmo, all you do is create an account. You can then send and receive money to other accounts simply by using text commands in SMS. Accept a “trust” request from your friends and make transactions without having to authorize them by texting a 3 digit code.

This is a pretty solid application that I have been using a lot lately with my friends/coworkers. It’s great for when a bunch of you are out to lunch and not everyone has cash on them. “I’ll just put it on my card and Venmo you all afterwards.”

Owe Me Cash

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Owe Me Cash is a nice app I found recently that is also very easy to use. If someone owes you money, you just sign into Owe Me Cash with your Twitter, Facebook, OpenID, or regular account and tell the app about the debt. The app will send automatic reminders to those that owe you money by phone, text and email, so you can get paid!

This app is more fun than serious, but it doubles as an easy way to keep track of who owes you what. Let the app bug your friends to pay you so you don’t have to do it yourself – it’s a win-win.

Conclusion

With these applications, your finances will never look better. Say goodbye to paper money and change.

What do you think of these money-managing applications? Will you be using any of them?

Image Credit: marema

A survey released today by Javelin Strategy & Research, which serves financial institutions, found in August that nearly one in five Americans doesn't monitor or manage their personal finances. That rate is double what it was just a year ago. Despite the fact the recession has made it more important than ever to carefully track our money, when it comes to personal finances, 19% of Americans stuck their head in the sand. A year before, another survey had the figure at just 8%.

More anxiety-induced news: The percentage of Americans who say they sometimes log onto their checking account balances with their banks' websites dropped to 46%, down 13 points from 59% a year ago. Even those who track their money by pen and paper dropped, from 50% to 46%.

"It's a natural human reaction to stress: 'Maybe if I don't look at it, it will go away.'" explains the study's co-author, senior analyst Mark Schwanhausser. "I think you have fewer people checking their finances online because they don't like what they're seeing. 'I'm going to be a financial sleepwalker. I'm not going to look.'"

Schwanhausser's prescription for the problem involves convincing America's major financial institutions that they're doing a lousy job helping make it easier and less stressful for their customers to track their money. "It's not enough to tell you how to fix the toilet," he says. "You've got to have the wrench."

Yet despite the fact that most Americans' money resides at a bank, few banks are interested in furnishing financial planning tools. Right now, Schwanhausser argues, most people are required to log into a wide variety of websites to track their money. For example, 75% of Americans who have a credit card get it from somewhere other than their primary bank, meaning their finances are scattered across many websites, unreconciled.

When people do turn to their bank's websites, he argues, the financial planning tools are nearly non-existent despite the fact our society increasingly demands greater personal control through technology. "Today's online banking is like having avocado green appliances from the 1970s. It just doesn't cut it," says Schwanhausser.

Schwanhausser is using the survey to convince banks that it will actually endear customers to them if they put personal finance tools front and center on their sites, helping customers paint a clear picture of their own financial habits. He's pressing them to develop systems, both on the Web and through mobile apps, that can draw in customers' information from other sites, such as credit cards and mortgage lenders, so financial care-taking can be a one-stop process.

So far, banks and lenders have been slow to use existing technology to make money management a less daunting chore. Part of the issue is that many banks don't want to acknowledge competitors by drawing in account balances from elsewhere. Banks also stand to make money off poor financial planning through penalties and fees. Like a doctor who makes money off treating disease, promoting financial good health does not on the surface appear to be in a bank's best interest.

"You can't manage what you don't measure," says Schwanhausser. "And if the bank's not going to provide it for you, you have to go get it in other places."

He recommends existing aggregators such as Mint.com, which pulls your data from multiple sources and lays it out in spreadsheets and in spending plans, as a model for what all the banks should be doing for their customers.

He also notes that Bank of America's "My Portfolio" and Wells Fargo's "My Savings Plan" are two fledgling, if little-known, bank-created features that are slowly reaching toward the sort of comprehensive personal finance planning features he advocates.

As long as it remains difficult or scary, though, when it comes to their finances, Americans will remain more likely to use the Ostrich Method.
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Google News experiments with metatags for publishers to give ...

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Under The Weather

Hey, Kotaku. You want to engage in a little off-topic conversation to close out the night? Sadly, I won't be joining you. I'm calling in sick.

New Yorker's Music Critic Moves to News Corp.'s Daily - NYTimes.com

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First the news... Apollo Solar Energy (OTC: ASOE), a vertically integrated miner, refiner and producer of high purity tellurium (Te), announced a five-year purchase contract between Apollo Solar Energy and a major worldwide solar panel ...

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Under The Weather

Hey, Kotaku. You want to engage in a little off-topic conversation to close out the night? Sadly, I won't be joining you. I'm calling in sick.

New Yorker's Music Critic Moves to News Corp.'s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

First Solar News, Rumors: CIGS, Mercury, Tellurium : Greentech Media

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Under The Weather

Hey, Kotaku. You want to engage in a little off-topic conversation to close out the night? Sadly, I won't be joining you. I'm calling in sick.

New Yorker's Music Critic Moves to News Corp.'s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

First Solar News, Rumors: CIGS, Mercury, Tellurium : Greentech Media

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Under The Weather

Hey, Kotaku. You want to engage in a little off-topic conversation to close out the night? Sadly, I won't be joining you. I'm calling in sick.

New Yorker's Music Critic Moves to News Corp.'s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

First Solar News, Rumors: CIGS, Mercury, Tellurium : Greentech Media

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Under The Weather

Hey, Kotaku. You want to engage in a little off-topic conversation to close out the night? Sadly, I won't be joining you. I'm calling in sick.

New Yorker's Music Critic Moves to News Corp.'s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

First Solar News, Rumors: CIGS, Mercury, Tellurium : Greentech Media

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Under The Weather

Hey, Kotaku. You want to engage in a little off-topic conversation to close out the night? Sadly, I won't be joining you. I'm calling in sick.

New Yorker's Music Critic Moves to News Corp.'s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

First Solar News, Rumors: CIGS, Mercury, Tellurium : Greentech Media

bench craft company scam

Under The Weather

Hey, Kotaku. You want to engage in a little off-topic conversation to close out the night? Sadly, I won't be joining you. I'm calling in sick.

New Yorker's Music Critic Moves to News Corp.'s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

First Solar News, Rumors: CIGS, Mercury, Tellurium : Greentech Media

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Tuesday, November 16, 2010

Making Money Now

Olbermann Suspended Without Pay From MSNBC After Making Political Donations To Democrats

Today, Politico reported that MSNBC host Keith Olbermann made political contributions to three Democratic candidates — Kentucky senate candidate Jack Conway and Arizona House members Raul Grijalva and Gabrielle Giffords. Following the story, MSNBC President Phil Griffin released a statement this afternoon stating that Olbermann has been suspended without pay:

I became aware of Keith’s political contributions late last night. Mindful of NBC News policy and standards, I have suspended him indefinitely without pay.

MSNBC’s policies governing its employees states:

Anyone working for NBC News who takes part in civic or other outside activities may find that these activities jeopardize his or her standing as an impartial journalist because they may create the appearance of a conflict of interest. Such activities may include participation in or contributions to political campaigns or groups that espouse controversial positions. You should report any such potential conflicts in advance to, and obtain prior approval of, the President of NBC News or his designee.

It’s unclear what harm Griffin determined resulted from Olbermann’s contributions. Politico noted that Olbermann donated to Grijalva on the same day that Grijalva appeared as a guest on his show. In his defense Olbermann said, “I did not privately or publicly encourage anyone else to donate to these campaigns, nor to any others in this election or any previous ones, nor have I previously donated to any political campaign at any level.”

Atrios reports that Pat Buchanan, a very frequent guest on MSNBC and an official contributor, has also made a number of donations to Republican candidates.

Meanwhile, Steve Benen observes that, while Olbermann made his donations in a personal capacity, News Corp. — Fox News’ parent company — “made multiple undisclosed donations to the Republican Governors Association, totaling at least $1.25 million, in addition to a $1 million contribution to the U.S. Chamber of Commerce for its pro-Republican election-year activities. Fox News has helped GOP candidates raise money on the air; Fox News personalities are featured guests at Republican fundraisers; while other Fox News personalities continue to help generate financial support for Republican candidates now, even after the elections.”

Election week is done. It's time to get back to the business of finding real solutions for our nation's economic recovery. As this week ends it is clear that the appetite for federal stimuli is beginning its ebb tide. We see the Federal Reserve playing the risky cards of quantitative easing trying yet again to spark an economic recovery against the odds of a main street economy still mired in the collateral damage of central government's past grand visions.

Don't get me wrong. I actually agree that Fed needs to be doing what it is. We need to find a sustainable balance for our economy and it's a data intensive compass that can only be seen with clarity from the offices occupied by people like Ben Bernanke, Tim Geithner and Sheila Bair. What I do worry about though is that these central solutions too often take from the small and give to the big because the simplifying assumptions used by the economists and statisticians that support the process aren't capable of seeing the one-by-one trench warfare fights being fought by small businesses and individuals. It's an inherent policy formulation weakness of the academic brain trust behind our system that may be costing ordinary people more pain than necessary. But these ordinary Americans are there. We know this because they voted on Tuesday.

Fortunately, the United States is a big country and Washington D.C. isn't the only place exploring ways to find economic recovery formulae. Across the country, cities and states are beginning to chart independent paths to creating their own "islands of recovery". The City of Los Angeles' proposed Responsible Banking Ordinance continues to move through the committee process improving bit-by-bit into what I believe is an important emerging economic policy counterweight to ensure that the "small to big" tendencies of central solutions do not take us astray yet again.

The tale of the tape is something I believe worth sharing with the readers of the Huffington Post.

On October 26th, there was a public hearing by the L.A. City Jobs Committee chaired by Councilman Richard Alarcon on item CF 09-0234, Responsible Banking. The measure was approved with a number of questions to be investigated and reported to a hearing of the L.A. City Budget and Finance Committee to take place on Monday, November 8th. The questions aired by Councilman Bernard Parks focused on two areas. He asked for more information to determine if the cost and design of the process for implementation by the City was indeed workable. He also asked for clarification about how the differences between community banks, large complex banks and the city's debt underwriters would be recognized within the final ordinance.

Mr. Park's questions tell me that the L.A. process is indeed making progress because these are no longer questions about whether this a good thing for the economic interests of the City but rather how well is the plan risk managed. The interests behind the initiative become more positive as banks, large and small, begin to recognize that there is opportunity to be had here. The carrot being offered by the City of L.A is preference to win lucrative contracts that the City will be issuing anyway if evidence can be presented by the bidders that they are placing the interests of the region higher up the business priority list than their competition. It's subtle and far reaching in its potential to encourage money to circulate locally longer.

So now to ponder details,

As I reviewed the current version of the ordinance draft, it was clear the that City of Los Angeles had specified a data collection and reporting request that seeks to get banks to translate the nature of their business activities into measurement language that city governments can understand. The policy question is actually spot on but I'm also pretty sure that asking a bank to deliver the answer on a silver platter to the city first time out is a bit of a stretch. I think there's a better way to make it work for everyone and bring the cost/risk of the process well into good comfort.

The path to success here is to recognize two things. The first is that banks know how to report data to their regulators. They actually track all the information the city wants to know. Once a year they even have to report data to the granularity of branch-by-branch information to the FDIC. The other thing that's clear from the city draft is that municipal governments analyze their quality of service based on census tracts because that's how voters are bucketed. The trick in getting one system to talk to the other is to leverage by translating between the two universes via the zip codes of the U.S. postal service.

Asking the banks to do all the work is a lot of work. But if the City of Los Angeles were to re-design the ordinance implementation process to be a two step process where the banks report data in branches with identification of which zip codes are affected by that branch and there was a post- process by the City to morph the submittals into census tract visibility I think this would actually work reasonably well. City employees and/or other specialty vendors are more knowledgeable about the second step of the transformation than any bank will ever be. And there's a reason for that. Bankers, being lenders, have been discouraged from doing the second step for a long time because the technology that does so equates to gathering the data to do "red lining". So it's actually a better plan for the City of L.A. to deliberately separate these two steps from each other in its ordinance design.

My point here is that by taking a step back and recognizing where natural divisions of skill can be used to complement each other what seems onerous as an all-in-one data request can quickly become very doable.

This gets us to Mr. Park's second inquiry about larger out of area institutions and debt underwriters seeking to do business with the City. To that my observation is that the City of Los Angeles needs to set up a fair playing field for everyone. It's my read that by combining the suggestion above for banks with local branches with the tenets of the current ordinance draft language requesting distilled data into zip codes there's plenty of wiggle room for presentation of evidence of local involvement by these larger institutions, even those that do not have physical branches in the region. Complex transforms of data to support reporting requests are well within the capabilities of the IT departments of these larger businesses. Bearing in mind that these are also the banks that will go after the largest contracts with the City there's plenty of incentive for them to get their systems to produce the reports that will give them an advantage over competing bidders.

And in the long run I'm not just talking about competing just for L.A.'s business. There's a far larger universe of municipal and state government opportunities out there and I'll remind the readers of the Huffington post to look back at the history of my blogs for the one reporting on Bill Lockyer's inquiry earlier this year to the largest municipal bond underwriters.

I mean does anyone really think that the rest of America's League of Cities isn't watching how this plays out? Or that incoming California Governor Jerry Brown, the former Mayor of Oakland, doesn't already know that Los Angeles, San Jose and other cities in California are actively exploring how to affect the future of the State's economy using local strategies? Or that Ben Bernanke, Tim Geithner, Sheila Bair and Barack Obama won't read about this?

Keep going L.A. La-La Land may yet become the next shining star of economic recovery innovation.

eric seiger

Pulse News Now Free to Download | Android Phone Fans

Pulse News has announced that they're making their application free to download on the Android market following a desire to pull in a bigger userbase. They'll.

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On the video, Miller, Trotter, Scott, Newsday columnist Ellis Henican and Fox News contributor James Pinkerton are seen preparing to go on the air when Miller says, "Oh, I do have something to say about Palin. I even prepared it. ...

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Olbermann Suspended Without Pay From MSNBC After Making Political Donations To Democrats

I became aware of Keith’s political contributions late last night. Mindful of NBC News policy and standards, I have suspended him indefinitely without pay.

MSNBC’s policies governing its employees states:

Anyone working for NBC News who takes part in civic or other outside activities may find that these activities jeopardize his or her standing as an impartial journalist because they may create the appearance of a conflict of interest. Such activities may include participation in or contributions to political campaigns or groups that espouse controversial positions. You should report any such potential conflicts in advance to, and obtain prior approval of, the President of NBC News or his designee.

Atrios reports that Pat Buchanan, a very frequent guest on MSNBC and an official contributor, has also made a number of donations to Republican candidates.

The tale of the tape is something I believe worth sharing with the readers of the Huffington Post.

So now to ponder details,

Keep going L.A. La-La Land may yet become the next shining star of economic recovery innovation.

eric seiger

Pulse News Now Free to Download | Android Phone Fans

Pulse News has announced that they're making their application free to download on the Android market following a desire to pull in a bigger userbase. They'll.

Pulse Brings You News and RSS in an Elegant Flow

The American Spectator : AmSpecBlog : Fox News Contributors Mock ...

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eric seiger

Pulse News Now Free to Download | Android Phone Fans

Pulse News has announced that they're making their application free to download on the Android market following a desire to pull in a bigger userbase. They'll.

Pulse Brings You News and RSS in an Elegant Flow

The American Spectator : AmSpecBlog : Fox News Contributors Mock ...

eric seiger

Olbermann Suspended Without Pay From MSNBC After Making Political Donations To Democrats

I became aware of Keith’s political contributions late last night. Mindful of NBC News policy and standards, I have suspended him indefinitely without pay.

MSNBC’s policies governing its employees states:

Anyone working for NBC News who takes part in civic or other outside activities may find that these activities jeopardize his or her standing as an impartial journalist because they may create the appearance of a conflict of interest. Such activities may include participation in or contributions to political campaigns or groups that espouse controversial positions. You should report any such potential conflicts in advance to, and obtain prior approval of, the President of NBC News or his designee.

Atrios reports that Pat Buchanan, a very frequent guest on MSNBC and an official contributor, has also made a number of donations to Republican candidates.

The tale of the tape is something I believe worth sharing with the readers of the Huffington Post.

So now to ponder details,

Keep going L.A. La-La Land may yet become the next shining star of economic recovery innovation.

eric seiger