A California man who helped funnel stolen cash to a global network of hackers and carders was sentenced Thursday to 6 years in prison for conspiracy to launder money.
Cesar Carranza, 38, also known as “uBuyWeRush,” ran a legitimate business selling liquidation and overstock merchandise online and from three California stores.
But, according to an indictment (.pdf), he also sold MSR-206’s to carders to encode stolen bank card data onto blank cards, and he served as a conduit to transmit stolen money between mules and carders.
He worked with many of the top carders in the criminal underground between 2003 and 2006, including Maksim “Maksik” Yastremskiy, a Ukrainian carder who allegedly worked with TJX hacker Albert Gonzalez and was considered by authorities to be one of the top sellers of stolen card data on the internet.
In 2003 and 2004, Carranza became an approved and trusted vendor on online criminal forums such as CarderPlanet and Shadowcrew, advertising his goods and services and dispensing advice on the best tools to use for various criminal endeavors.
According to court records, he admitted in messages he posted to the forums that he himself had done carding between 1990 and 1998, but retired to become a vendor for other carders.
“I decided to supply all you guys making the real big bucks,” he allegedly wrote. “So if you need me I sell Card Printers, Card Embossers, Tippers, Encoders, Small Readers and more.”
He was first arrested in California in 2004, but was never charged with a crime. Although he was selling MSR-206s through eBay at the time, selling the devices is not illegal. Carranza told Threat Level, however, that police accused him of selling his merchandise to terrorists.
He subsequently sold off his MSR business. But, according to court records, his services as a money launderer for carders continued to flourish, even though it was clear that law enforcement agencies were closely watching him.
Hackers in East Europe and elsewhere would steal credit and debit card numbers and PINs through phishing and other means, then pass the data to so-called mules in the U.S., who would encode the numbers onto the magnetic stripe of blank cards, then use the cards to withdraw money from the accounts at ATMs. They would then send the money back to their co-conspirators in East Europe through Western Union or through e-Gold, an online digital currency.
Authorities say Carranza helped launder about $2.5 million in this way by operating as an e-Gold money exchanger. The mules would give him cash or deposit money into his bank account, and he would either transfer the money to the bank account of another e-Gold exchanger who would convert it to e-Gold for a carder, or he would change the money himself into e-Gold currency through his own e-Gold account, then transfer it to the e-Gold account of carders in East Europe and elsewhere. They would then use a local e-Gold money exchanger to convert the digital fund into their local currency.
One such mule who transmitted stolen money in this way described to Threat Level in 2006 how he obtained hundreds of stolen card numbers from Romanian phishers and Russian hackers that he met online. The man, who used the nickname “John Dillinger,” withdrew more than $150,000 from ATM machines before transferring the money back to East Europe through Western Union and through an e-Gold money exchanger in California.
In addition to laundering stolen funds, authorities say Carranza was a middleman for carders to purchase “dumps” (account and other data stored on a bank card’s magnetic stripe) from one another.
Around January 4, 2006, according to authorities, Carranza transferred about $15,000 worth of e-Gold to the e-Gold account of a carder who went by the nickname “CC-2″ — a known specialist in hacking financial databases and siphoning card data to sell to other criminals. Carranza indicated in a note to the transaction that he was retaining a 6-percent commission for the service. He transferred another $45,000 worth of e-Gold to CC-2’s account over the next two months. In March and April 2006, authorities say he also transferred $33,000 to Maksim Yastremskiy. The latter was arrested in Turkey in 2007 and sentenced to 30 years in prison there and is still wanted in the U.S. for his alleged role in the TJX carding ring.
Between 2003 and 2007, authorities say that more than $2 million went into and out of Carranza’s e-Gold account.
In 2006, e-Gold, under investigation for facilitating money laundering between carders, froze two of Carranza’s e-Gold accounts, which contained about $19,000 at the time. Carranza told Threat Level then that he was considering legal action against e-Gold to release his funds. “I no longer trust the e-gold integrity,” he said. He didn’t follow through on the threat.
He was indicted in 2008 on charges of conspiring to commit access device fraud and money laundering. He pleaded guilty last December to one count of conspiring to launder stolen money.
See also:
- Ukrainian Carding King ‘Maksik’ Was Lured to Arrest
- In Gonzalez Hacking Case, a High-Stakes Fight Over a Ukrainian’s Laptop
- I Was a Cybercrook for the FBI
- Confessions of a Cybermule
- Bullion and Bandits: The Improbable Rise and Fall of E-Gold
- E-Gold Gets Tough on Crime
It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In other venues beyond sports, beer advertising often promises good times, great parties and generally being able to escape from your daily life into a world of fun, travel and festivities.
When it comes to marketing strategy, however, it often seems like beer companies focus on being entertaining at the expense of being strategic. With campaigns that seem to change almost monthly and taglines that rarely last for more than a football season, it is easy to dismiss beer marketing as irresponsible spending to promote a high margin product. Is there more to beer advertising than 30 second eye candy and girls in bikinis? Here are a few popular marketing campaigns for beer - along with their corresponding marketing strategy that may yield some surprising lessons ...
1. Be Unique (Red Stripe Beer)
If you have ever had a Red Stripe beer from Jamaica, you know that it has a very unique bottle shape, shorter and stubbier than most others. The bottle sets the beer apart more than anything else, and this fact is brilliantly parodied in this ad featuring their central spokesperson - the Jamaican guy who loves nothing more than celebrating what beer can do with his trademark expression of Jamaican joy: "Hooray Beer!"
2. Demonstrate Loyalty (Bud Light)
The ad for Bud Light below follows the model this beer company has focused on for nearly every Super Bowl and football season - forget about your product features and focus on the simple message that guys will do almost anything for your beer. The strategy which seems buried in most of their ads is the unwavering loyalty that the guys in their ads have for Bud Light. They will build houses out of it, jump out of planes, and even walk around naked for a day just to get more of it. It is easy to argue that the name of the beer involved is entirely forgettable, but the ads stand out for being entertaining.
3. Create Associations (Estrella Damm)
A popular ad for European beer Estrella Damm - this campaign features a few ads which tell the story where the beer plays a supporting role and one of the tagline reads "Good times never end when you have something to remind you of them." Another ad features a growing relationship between two fellow travellers. While the taglines don't exactly roll off the tongue, the entire campaign creates stories that associate the beer with the common memory of moments like a short term romance on a backpacking trip through Europe that many of their target audience will remember nostalgically, and one that many people won't be able to help sharing.
4. Foster Aspirations (Dos Equis)
Probably the most popular campaign of the list, this inspired marketing from Dos Equis creates a persona for the Most Interesting Man In The World who, by his own admission, "doesn't always drink beer, but when he does he prefers Dos Equis." The image of this man is who every guy wants to grow up to be, and works because it places Dos Equis in a typically uncontested space as the choice for a more mature and refined guy versus an infantile male trying to relive lost days of keg stands and beer pong from college. That and irresistible lines like "he lives vicariously through himself" help position Dos Equis as the more aspirational choice in beers.
5. Reinforce Perceptions (Heineken)
The thing that European beers have always used to promote themselves against other brands is the sense that they are a more upscale and respectable choice when you go to a bar or similarly public place. Heineken's recent campaign takes this message and replays it with the powerful tagline - "give yourself a good name." The ads feature guys making bold decisions (like drinking with the scary bosses' daughter) and congratulating them on their choice. It helps reinforce the message that what beer you choose says something important about who you are, so choose well.
Comments
Obama: Fox <b>News</b> Has A Point Of View That Is 'Ultimately <b>...</b>
President Obama has given a lengthy interview to Rolling Stone publisher Jann Wenner for the upcoming issue of the magazine. The cover story is titled Obama Fights Back and boy does he ever. At least where Fox News is concerned.
Fox <b>News</b> Poll: GOPer Johnson Leads Feingold By 8 Points In WI-SEN <b>...</b>
The new Fox News poll of the Wisconsin Senate race has bad news for Democratic Sen. Russ Feingold, with an eight-point lead for Republican businessman Ron Johnson.
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halloween costumesObama: Fox <b>News</b> Has A Point Of View That Is 'Ultimately <b>...</b>
President Obama has given a lengthy interview to Rolling Stone publisher Jann Wenner for the upcoming issue of the magazine. The cover story is titled Obama Fights Back and boy does he ever. At least where Fox News is concerned.
Fox <b>News</b> Poll: GOPer Johnson Leads Feingold By 8 Points In WI-SEN <b>...</b>
The new Fox News poll of the Wisconsin Senate race has bad news for Democratic Sen. Russ Feingold, with an eight-point lead for Republican businessman Ron Johnson.
Critics "validated" Wii Dead Space Wii <b>News</b> - Page 1 | Eurogamer.net
Read our Wii news of Critics. ... Dead Space: Extraction explained 3 September, 2009. Latest News. Visceral wants to make Dead Space 3 . Wii's Dead Space heading to PSN/XBLA? . Dead Space 2 to have online multiplayer? ...
A California man who helped funnel stolen cash to a global network of hackers and carders was sentenced Thursday to 6 years in prison for conspiracy to launder money.
Cesar Carranza, 38, also known as “uBuyWeRush,” ran a legitimate business selling liquidation and overstock merchandise online and from three California stores.
But, according to an indictment (.pdf), he also sold MSR-206’s to carders to encode stolen bank card data onto blank cards, and he served as a conduit to transmit stolen money between mules and carders.
He worked with many of the top carders in the criminal underground between 2003 and 2006, including Maksim “Maksik” Yastremskiy, a Ukrainian carder who allegedly worked with TJX hacker Albert Gonzalez and was considered by authorities to be one of the top sellers of stolen card data on the internet.
In 2003 and 2004, Carranza became an approved and trusted vendor on online criminal forums such as CarderPlanet and Shadowcrew, advertising his goods and services and dispensing advice on the best tools to use for various criminal endeavors.
According to court records, he admitted in messages he posted to the forums that he himself had done carding between 1990 and 1998, but retired to become a vendor for other carders.
“I decided to supply all you guys making the real big bucks,” he allegedly wrote. “So if you need me I sell Card Printers, Card Embossers, Tippers, Encoders, Small Readers and more.”
He was first arrested in California in 2004, but was never charged with a crime. Although he was selling MSR-206s through eBay at the time, selling the devices is not illegal. Carranza told Threat Level, however, that police accused him of selling his merchandise to terrorists.
He subsequently sold off his MSR business. But, according to court records, his services as a money launderer for carders continued to flourish, even though it was clear that law enforcement agencies were closely watching him.
Hackers in East Europe and elsewhere would steal credit and debit card numbers and PINs through phishing and other means, then pass the data to so-called mules in the U.S., who would encode the numbers onto the magnetic stripe of blank cards, then use the cards to withdraw money from the accounts at ATMs. They would then send the money back to their co-conspirators in East Europe through Western Union or through e-Gold, an online digital currency.
Authorities say Carranza helped launder about $2.5 million in this way by operating as an e-Gold money exchanger. The mules would give him cash or deposit money into his bank account, and he would either transfer the money to the bank account of another e-Gold exchanger who would convert it to e-Gold for a carder, or he would change the money himself into e-Gold currency through his own e-Gold account, then transfer it to the e-Gold account of carders in East Europe and elsewhere. They would then use a local e-Gold money exchanger to convert the digital fund into their local currency.
One such mule who transmitted stolen money in this way described to Threat Level in 2006 how he obtained hundreds of stolen card numbers from Romanian phishers and Russian hackers that he met online. The man, who used the nickname “John Dillinger,” withdrew more than $150,000 from ATM machines before transferring the money back to East Europe through Western Union and through an e-Gold money exchanger in California.
In addition to laundering stolen funds, authorities say Carranza was a middleman for carders to purchase “dumps” (account and other data stored on a bank card’s magnetic stripe) from one another.
Around January 4, 2006, according to authorities, Carranza transferred about $15,000 worth of e-Gold to the e-Gold account of a carder who went by the nickname “CC-2″ — a known specialist in hacking financial databases and siphoning card data to sell to other criminals. Carranza indicated in a note to the transaction that he was retaining a 6-percent commission for the service. He transferred another $45,000 worth of e-Gold to CC-2’s account over the next two months. In March and April 2006, authorities say he also transferred $33,000 to Maksim Yastremskiy. The latter was arrested in Turkey in 2007 and sentenced to 30 years in prison there and is still wanted in the U.S. for his alleged role in the TJX carding ring.
Between 2003 and 2007, authorities say that more than $2 million went into and out of Carranza’s e-Gold account.
In 2006, e-Gold, under investigation for facilitating money laundering between carders, froze two of Carranza’s e-Gold accounts, which contained about $19,000 at the time. Carranza told Threat Level then that he was considering legal action against e-Gold to release his funds. “I no longer trust the e-gold integrity,” he said. He didn’t follow through on the threat.
He was indicted in 2008 on charges of conspiring to commit access device fraud and money laundering. He pleaded guilty last December to one count of conspiring to launder stolen money.
See also:
- Ukrainian Carding King ‘Maksik’ Was Lured to Arrest
- In Gonzalez Hacking Case, a High-Stakes Fight Over a Ukrainian’s Laptop
- I Was a Cybercrook for the FBI
- Confessions of a Cybermule
- Bullion and Bandits: The Improbable Rise and Fall of E-Gold
- E-Gold Gets Tough on Crime
It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In other venues beyond sports, beer advertising often promises good times, great parties and generally being able to escape from your daily life into a world of fun, travel and festivities.
When it comes to marketing strategy, however, it often seems like beer companies focus on being entertaining at the expense of being strategic. With campaigns that seem to change almost monthly and taglines that rarely last for more than a football season, it is easy to dismiss beer marketing as irresponsible spending to promote a high margin product. Is there more to beer advertising than 30 second eye candy and girls in bikinis? Here are a few popular marketing campaigns for beer - along with their corresponding marketing strategy that may yield some surprising lessons ...
1. Be Unique (Red Stripe Beer)
If you have ever had a Red Stripe beer from Jamaica, you know that it has a very unique bottle shape, shorter and stubbier than most others. The bottle sets the beer apart more than anything else, and this fact is brilliantly parodied in this ad featuring their central spokesperson - the Jamaican guy who loves nothing more than celebrating what beer can do with his trademark expression of Jamaican joy: "Hooray Beer!"
2. Demonstrate Loyalty (Bud Light)
The ad for Bud Light below follows the model this beer company has focused on for nearly every Super Bowl and football season - forget about your product features and focus on the simple message that guys will do almost anything for your beer. The strategy which seems buried in most of their ads is the unwavering loyalty that the guys in their ads have for Bud Light. They will build houses out of it, jump out of planes, and even walk around naked for a day just to get more of it. It is easy to argue that the name of the beer involved is entirely forgettable, but the ads stand out for being entertaining.
3. Create Associations (Estrella Damm)
A popular ad for European beer Estrella Damm - this campaign features a few ads which tell the story where the beer plays a supporting role and one of the tagline reads "Good times never end when you have something to remind you of them." Another ad features a growing relationship between two fellow travellers. While the taglines don't exactly roll off the tongue, the entire campaign creates stories that associate the beer with the common memory of moments like a short term romance on a backpacking trip through Europe that many of their target audience will remember nostalgically, and one that many people won't be able to help sharing.
4. Foster Aspirations (Dos Equis)
Probably the most popular campaign of the list, this inspired marketing from Dos Equis creates a persona for the Most Interesting Man In The World who, by his own admission, "doesn't always drink beer, but when he does he prefers Dos Equis." The image of this man is who every guy wants to grow up to be, and works because it places Dos Equis in a typically uncontested space as the choice for a more mature and refined guy versus an infantile male trying to relive lost days of keg stands and beer pong from college. That and irresistible lines like "he lives vicariously through himself" help position Dos Equis as the more aspirational choice in beers.
5. Reinforce Perceptions (Heineken)
The thing that European beers have always used to promote themselves against other brands is the sense that they are a more upscale and respectable choice when you go to a bar or similarly public place. Heineken's recent campaign takes this message and replays it with the powerful tagline - "give yourself a good name." The ads feature guys making bold decisions (like drinking with the scary bosses' daughter) and congratulating them on their choice. It helps reinforce the message that what beer you choose says something important about who you are, so choose well.
Comments
Obama: Fox <b>News</b> Has A Point Of View That Is 'Ultimately <b>...</b>
President Obama has given a lengthy interview to Rolling Stone publisher Jann Wenner for the upcoming issue of the magazine. The cover story is titled Obama Fights Back and boy does he ever. At least where Fox News is concerned.
Fox <b>News</b> Poll: GOPer Johnson Leads Feingold By 8 Points In WI-SEN <b>...</b>
The new Fox News poll of the Wisconsin Senate race has bad news for Democratic Sen. Russ Feingold, with an eight-point lead for Republican businessman Ron Johnson.
Critics "validated" Wii Dead Space Wii <b>News</b> - Page 1 | Eurogamer.net
Read our Wii news of Critics. ... Dead Space: Extraction explained 3 September, 2009. Latest News. Visceral wants to make Dead Space 3 . Wii's Dead Space heading to PSN/XBLA? . Dead Space 2 to have online multiplayer? ...
skin and vein centerObama: Fox <b>News</b> Has A Point Of View That Is 'Ultimately <b>...</b>
President Obama has given a lengthy interview to Rolling Stone publisher Jann Wenner for the upcoming issue of the magazine. The cover story is titled Obama Fights Back and boy does he ever. At least where Fox News is concerned.
Fox <b>News</b> Poll: GOPer Johnson Leads Feingold By 8 Points In WI-SEN <b>...</b>
The new Fox News poll of the Wisconsin Senate race has bad news for Democratic Sen. Russ Feingold, with an eight-point lead for Republican businessman Ron Johnson.
Critics "validated" Wii Dead Space Wii <b>News</b> - Page 1 | Eurogamer.net
Read our Wii news of Critics. ... Dead Space: Extraction explained 3 September, 2009. Latest News. Visceral wants to make Dead Space 3 . Wii's Dead Space heading to PSN/XBLA? . Dead Space 2 to have online multiplayer? ...
http://www.businessweek.com/magazine/content/07_18/b4032066.htm
http://www.businessweek.com/magazine/content/07_18/b4032066.htm
http://www.businessweek.com/magazine/content/07_18/b4032066.htm
http://money.cnn.com/magazines/fortune/fortune_archive/1999/10/25/267811/index.htm
http://money.cnn.com/magazines/fortune/fortune_archive/1999/10/25/267811/index.htm
http://money.cnn.com/magazines/fortune/fortune_archive/1999/10/25/267811/index.htm
http://www.businessweek.com/magazine/content/07_18/b4032066.htm
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